West Virginia - Wild and Wonderful

About West Virginia

West Virginia is noted for its mountains and diverse topography, its historically significant logging and coal mining industries, and its political and labor history. It is one of the most densely karstic areas in the world, making it a choice area for recreational caving and scientific research.

Business

West Virginia is full of opportunity for any business with a growing economy and a highly dedicated workforce. Whether you are running an existing business or thinking of starting a new business you can find all of the information you need throughout this business section.

Education

West Virginia is fortunate to have a tremendous education system with a high standard of excellence. Please use the information provided here to learn more about the wealth of educational opportunities in our great state.

Employment

West Virginia is home to one of the finest workforces in the country based on our hard work and commitment to quality. Whether you are looking for new job opportunities, enhancing your job skills or researching future employment trends you can find all of the information you need throughout this employment section.

Family

West Virginia offers the perfect balance of a rural and urban setting that suits a variety of lifestyles. This is a state where you can go whitewater rafting in the morning, go to an art exhibit in the afternoon and attend a concert in the evening. Whether you just moved to the Mountain State or your family has been here since it was founded, you are part of our community.

Health

Maintaining proper health is vital to ensuring the highest quality of life possible. West Virginia strives to provide one of the best health care systems in the country that is affordable and available to all residents of the state. This section contains numerous resources to assist you in accessing the health care services provided in the state.

Tourism

Exhilarate in the lasting beauty and natural wonder scattered throughout West Virginia. From unmatched outdoor recreation to world-class resorts, breathtaking scenery and a variety of cultural and historic attractions, West Virginia is an ideal spot to plan your next adventure. Discover for yourself what makes West Virginia wild and wonderful.

 West Virginia’s tourism industry businesses match over $1.4 million to attract visitors to the state

10/17/2012
CHARLESTON, W.Va. — West Virginia Tourism Industry projects totaling $2.6 million have been approved by the West Virginia Tourism Commission to receive matching funds in the amount of nearly $1.2 million through the Matching Advertising Partnership Program (MAPP). MAPP allows state tourism businesses to match their advertising dollars through partnerships with other tourism businesses and the state. Matches are based on the budgets of the applicants with their partners combined, along with the amount of funding available. The matching funds support efforts to promote West Virginia as a premier tourist destination, increasing the number of visitors and travel expenditures to West Virginia.

Approved requests representing tourism projects from across the state include:

American Mountain Theater – Applicant funding requirement: $177,950.00; state match; $71,180.00
American Mountain Theater’s campaign is designed to continue increasing the awareness of the American Mountain Theater and the Elkins destination in order to attract individuals and groups to spend their tourism dollars here. An estimated 35,000 to 37,000 visitors are expected to attend the theater by the end of the 2012 season and there is a projected 40,500 attendees for the 2013 season.

Cabell-Huntington Convention & Visitors Bureau – Applicant funding requirement: $53,848.50; state match: $35,899.20
Cabell-Huntington CVB’s 2012-2013 campaign incorporates 15 area tourism businesses who have partnered to increase overnight visits and the length of those stays, as well as increasing tours to the area. Last year’s program saw a 30 percent increase in visitors to the CVB’s visitor center. Partnering in the application offers advertising opportunities to small tourism business partners working together to advertise in larger markets.

Collis P. Huntington Railroad Historical Society – Applicant funding requirement: $50,142.00; state match: $33,428.00
Collis P. Huntington Railroad Historical Society’s “New River Train 2012 Advertising Campaign” partners with 14 tourism businesses to invite both new and returning tour bus operators and individuals to ride the train. The New River Train offers nostalgic travel through beautiful scenery at an affordable price. In 2011 the train attracted 24 motorcoach groups.

Country Road Cabins – Applicant funding requirement: $38,700.00; state match: $25,800.00
Country Road Cabins’ “West Virginia…Adventure Awaits!” campaign is a cooperative venture between six businesses located in Fayette County and Southern West Virginia. The campaign will promote adventure activities, attractions and lodging packages that will attract new guest visits and retain past guest, targeting outdoor travel enthusiasts from a thirteen-state market area.

Fayette-Mercer-Raleigh County Winter Coalition – Applicant funding requirement: $311,933.00; state match: $209,622.00
Fayette-Mercer-Raleigh County Winter Coalition’s project incorporates eight area lodging partners in order to increase recreational snow sports awareness among individuals, families and groups for an affordable, easily accessible, multi-day, ski vacation throughout the winter months. The campaign incorporates a four-phased approach consisting of radio, newspaper and magazine insertions, direct mail and Internet media targeted primarily to the MidAtlantic Region.

Hockey Club of the Ohio Valley – Wheeling Nailers – Applicant funding requirement: $34,695.72; state match: $23,130.48
The marketing campaign for the Wheeling Nailers targets hockey fans within a 60 to 90 minute driving distance of Wheeling in the Pittsburgh Market. The goals of the project include building awareness that exciting, affordable minor league hockey is available nearby, to increase attendance at Nailers Hockey games, and to promote the Wheeling area as a weekend destination for shopping, exciting hockey, gaming, dining and more. The plan also targets youth hockey clubs within the market radius in order to generate group sales which deliver large blocks of patrons to area destinations and restaurants.

Hollywood Casino at Charles Town Races – Applicant funding requirement: $381,842.18; state match: $381,842.18
The goal of marketing and advertising for Hollywood Casino at Charles Town Races is to increase awareness and visitation including the acquisition of new customers, retention of existing customers, and increased visitation among the existing customer base, while providing visitors to our state with a world class destination gaming experience. Media markets include Washington, Baltimore, Richmond, Charlottesville and Northern Virginia.

Martinsburg/Berkeley County Convention & Visitor’s Bureau – Applicant funding requirement: $132,495.00; state match: $88,330.00
Martinsburg/Berkeley County Convention & Visitors Bureau’s campaign is designed to raise the profile of Martinsburg and Berkeley County as a specific destination with a rich inventory of cultural and historic sites. The “Heritage is Hot” campaign will promote the cultural landmarks and historical attractions while increasing visitation to the Martinsburg-Berkeley County area.

Mountaineer Casino Racetrack & Resort – Applicant funding requirement: $184,423.35; state match: $184,423.35
Mountaineer Casino Racetrack and Resort’s INClub advertising campaign will focus on direct mail, print and radio, as well as targeted television and outdoor advertising in order to attract new audiences and drive return trips by current customers. Last year’s campaign generated over 30,000 new customers to sign up at the players club within 8 months.

Wheeling Island Hotel-Casino-Racetrack – Applicant funding requirement: $112,228.88 ; state match: $112,228.88
The “Wheeling Island Regional Marketing Project 2012-2013” project is designed to promote Wheeling as a complete casino destination, offering amenities for slot, table games, live greyhound racing, concert entertainment, banquet and meeting facilities. Last year’s project generated over 1.3 million visitors. Partners in the project benefit through the cross-promotion of events and attractions available in the area as well as overnight golf packages and a new member signup program for visiting guests.

Contact Information

 
304-558-2200, ext. 325
Anna.M.Plantz@wv.gov