6/10/2010
CHARLESTON, W.Va. – The West Virginia Division of Tourism has partnered with 10 state attractions and organizations to dominate the Washington, D.C., metro this month through an extensive “Station Domination” advertising campaign.
Now in its sixth successful year, the campaign entices residents and workers within the D.C. area to leave the city and enjoy West Virginia’s open spaces and distinctive destinations for adventures and relaxation.
People walking through the main subway station (Center City Station-Metro Center) will find it hard not to learn more about West Virginia’s plethora of outdoor activities, entertainment, luxury accommodations and unique attractions. Backlit signs, banners, platform runners, floor graphics, pillar wraps, escalator runners and more dominate the subway station with the Division’s new marketing campaign “Where is Your West Virginia?” message.
The campaign expanded this year beyond the metro station to include bus signs and posters throughout the city, further increasing its visibility and impact.
“Washington, D.C., is a critical market for attracting leisure travelers to West Virginia. With our close proximity in the Eastern Panhandle, West Virginia offers short getaway opportunities in addition to week long vacations for D.C. area residents. West Virginia’s scenic beauty, endless outdoor recreation opportunities and relaxed atmosphere is a marketable escape from the busy life style of those in the nation’s capital,” noted West Virginia Division of Tourism Commissioner Betty Carver.
The total campaign is estimated to reach more than 74 million people in just six weeks (mid-May through the end of June).
“The Metro Station Domination campaign has been an effective vehicle to communicate the West Virginia vacation message to millions of people that utilize public transportation in D.C. over the past several years,” Carver said. “This year we welcomed a record number of tourism partners to the mix…further enhancing our offerings.”
Partners participating in the campaign include:
ACE Adventure Resort
Adventures on the Gorge
The Greenbrier
Greenbrier County CVB
Jefferson County CVB
Martinsburg/Berkley CVB
Morgantown CVB
Tucker County CVB
The Woods Resort
WV State Parks
Washington, D.C., is the only area that the Division will target with the domination campaign. Other advertising campaigns are be used in nearby cities to market the state as a vacation destination.
To learn more about the West Virginia Division of Tourism office, events, or to request a free state travel guide, visit www.wvtourism.com or call 800-CALL WVA.
Contact Information
Tricia Sizemore
304-558-2003 x 59319
tricia.t.sizemore@wv.gov