The Official Website of the State of West Virginia

Nicholas native finds passion later in life


​In the mid-’90s Judy Moore decided to open her own business as a travel agent.

Like most small businesses, it lasted only about a year.

Moore said she believes her business was unsuccessful partly because of the growing popularity of the internet but also due to a lack of any state organizations at the time that were dedicated to helping support and guide small business owners.

“When I started my business, I didn’t have any real preparation,” she said. “There were no programs to turn to for support or knowledge ... I didn’t have a business plan; I didn’t have anyone to strategically challenge me or say, ‘Have you thought about this?’ or ‘Have you done that?’ or ‘What about your competitors?’”

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