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Crafting a Stand-Out Brand Identity: Tips and Tricks


Your brand identity is what sets your business apart from the competition and is what customers will remember long after they’ve interacted with your product or service. A strong brand identity is built on a foundation of trust and credibility, and it’s important to learn what it takes to build your brand before launching your business.

In this blog post, courtesy of the West Virginia Small Business Development Center, we’ll cover some of the most important facets of branding, as well as some of our preferred Adobe Express tools for promoting your brand.

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