Creating specialty fragrances makes good business scents for Penn & Co.

6/26/2021

Specialty shop Penn & Co. carries over 150 fragrances. Co-owners Chuck Penn and Phillip Donnelly keep the line fresh by adding three to four new scents each season.

The first fragrance Penn concocted was inspired by his mother more than 10 years ago. Her favorite refresher oil with the aroma of orange and clove was no longer produced. Although his professional background was in social work and civil service, Penn decided if he could no longer buy it, he’d make it for her himself.

“It took about two years of internet-based research to learn all of the nuances of fragrance combination,” he said. “Lots of practice, learning to master the high, middle and low notes.”

Creating specialty fragrances makes good business scents for Penn & Co.

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