Growing a business is a lot like growing a garden. You start with a seed – an idea – and plant it. With proper care, effort, and time, your business, like that seed, will grow. To get the most out of your garden, you need to fertilize the soil to pack as many nutrients in as possible. For a business, networking is that fertilizer. A little bit of time and energy invested in boosting your professional network will result in a bountiful harvest for your business.
When trying to build or strengthen your network, leaders should focus on three areas that I call “Circles of Influence” — your primary audience, your partners, and your promoters.