The Official Website of the State of West Virginia

Revitalized rural towns get extra boost from remote workers


When Paul Yandura opened a cafe and antique shop with his husband almost 10 years ago, he waffled on how to attract customers before simply writing “Best Coffee” on a chalkboard and plopping it down in front of their new business on Main Street.

A short while later, the Lost River Trading Post’s first customer walked in saying, “I’ve got to try the best coffee.”

It was the first indication that residents in this town of fewer than 300 in deep red West Virginia were willing to take a chance on a pair of outsiders who walked away from careers in Democratic politics about 100 miles east in Washington, D.C., to open up a small business in the foothills of the Appalachian Mountains.

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