The Official Website of the State of West Virginia

Seeing the Magic of the Arts in Appalachia with Adam Payne


In this episode of Innovators and Entrepreneurs, we talk to Adam Payne, Editor in Chief of “YNST Magazine.” This media outlet aims to broadcast print & digital content that connects creatives in and from Appalachia to the rest of the world.

“I was doing a bunch of things simultaneously at West Virginia University, and I was seeing first-hand the incredible musicians, theater makers, designers, and dancers that were at the University, and I was astounded by the level of talent that was alive in West Virginia. Simultaneously, I was working at the WVU Launchlab for five years and was seeing first-hand all the incredible small businesses and startups that were coming out of West Virginia. At the same time I was like How are people not seeing this! So, we decided to start a new publication.”

Watch the video:​