As small business owners, we often focus on what we bring to the table — our products, services, operations, and experience. Yet, while these aspects are essential in establishing how our business is different from others, our audiences only care peripherally about them.
The truth is that your audience cares about themselves. And that’s all right — they don’t owe you any attention, time, or money. And, to make matters more complicated, your audience gets bombarded daily by a flood of information, tidbits of knowledge, well-placed half-truths, false assumptions, and the occasional fact.
To attract a customer and establish initial lines of communication, you have to cut through the clutter. So let’s explore how you can reach them, market your products and services, and become a welcome part of their circle of influence.