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Testing the SBIR waters with an NSF project pitch


I assume you’re familiar with the slang phrase “testing the waters” – just as it might be wise to check the temperature of water before you take a leap into it, you may want to casually check out someone’s opinion of your product before you design & build a warehouse full of that trinket, or gauge the success of your idea with some subject matter experts to help determine its feasibility before you proceed.

And just to get the acronyms out of the way for those who may not be familiar – SBIR is ‘Small Business Innovation Research’ and its sister program, STTR, is ‘Small Business Technology Transfer.’ Together these two programs are considered the nation’s largest source of early stage/high risk funding for start-ups and small businesses. But there are typically some hurdles in gaining access to that pot of funding. 

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