Top
The Official Website of the State of West Virginia

The 4 D’s That Derail A Startup

12/16/2022

“Begin with the end in mind.” That is one of my favorite habits from the best-selling book The 7 Habits of Highly Effective People by Stephen Covey. In all my business endeavors, I try to identify the end goal and work back. Things become much clearer when I go through that process. It takes a great deal of discipline, but the result is worth the effort.

This concept is often one of the most difficult but necessary exercises for any startup with multiple founders. While it’s easy to begin with positive “ends” in mind, founders often neglect thinking through negative “ends.” It feels pessimistic to focus on the bad stuff, right? A new venture is fun and exciting! Entrepreneurs are optimistic—even euphoric—and focused on good things ahead.

Read more: