When you have a global economy that trades in attention where you’re up against a million competitors, is it any wonder that businesses have trouble getting customers to notice? If only you had a way to get people’s attention.
But here’s the truth: Trying to get your customer’s attention in a noisy and crowded marketplace is a losing battle. Instead of focusing on ways to grab their attention, the key to success is to find ways to keep it. And that’s where storytelling can help.