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The Official Website of the State of West Virginia

Red, White & Wheeling: Coca-Cola's history in Americana has West Virginia connection

7/22/2022

The words “local food” bring to mind denim and kale sold from bushel baskets. “Supply chain” — at least in the post-COVID era — conjures up empty shelves and odd shortages of everything from life-sustaining baby formula to garage doors. (Seriously, garage doors.)
But — in spicy-sweet irony — the Americana-styled soft drink that appears at many Fourth of July celebrations and at beaches all summer long — was once a food product so local its supply chain was shorter than even the distance between a backyard garden and the kitchen table.
And Wheeling — the manufacturing powerhouse that it was when Coca-Cola first rocked the Victorian world — was a critical link in the early days of that teeny-tiny connection.
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